Just months ago, getting early access to a Xiaomi car — especially the SU7 and newly launched YU7 — meant paying hefty premiums. Now, the situation has reversed. Resale listings for Xiaomi pre-orders that once sold for thousands of yuan above list price are struggling to attract buyers even with discounts.
From Hype to Oversupply
When Xiaomi’s first EV models hit the market, enthusiasm was explosive. The company received hundreds of thousands of pre-orders within days, creating a “gray market” for order transfers. During the peak months (March–April 2025), resellers charged premiums ranging from ¥5,000 to over ¥20,000 for early delivery slots.
But as production ramped up and delivery times stretched into months, that hype cooled. Today, many resellers report no takers — even when offering discounts of ¥3,000 or more.
Main Factors Behind the Cooldown
- Long delivery times. With wait periods for some configurations stretching to nearly a year, buyers are less motivated to pay extra just for an order number.
- Price adjustments by Xiaomi. The company’s later pricing updates, including lower-than-expected prices for certain SU7 and YU7 versions, undercut speculative resale margins.
- Increased production capacity. Xiaomi continues expanding output, gradually easing supply shortages and removing the conditions that fueled early-market premiums.
- Buyer caution and fraud risks. After a wave of speculative listings, many potential buyers are avoiding unofficial order transfers altogether.
Data Snapshot: Premiums vs Discounts (Feb–Oct 2025)
| Month | Estimated Premium / Discount (RMB) | Trend |
|---|---|---|
| Feb 2025 | +18,000 | Post-launch excitement |
| Mar 2025 | +20,000 | Peak hype month |
| Apr 2025 | +15,000 | Early softening |
| May 2025 | +12,000 | Supply increase |
| Jun 2025 | +16,000 | Short spike after YU7 reveal |
| Jul 2025 | +8,000 | Cooling trend |
| Aug 2025 | +3,000 | Flat demand |
| Sep 2025 | 0 | Market stabilization |
| Oct 2025 | –5,000 | Discounts dominate |
Visual summary: Premiums peaked around March 2025 and steadily declined into negative territory by October 2025. This reflects a classic post-launch correction as production normalized.
What It Means for Buyers
For new buyers, the shift is good news: it’s now cheaper — and safer — to order directly from Xiaomi than to buy an overpriced slot on the resale market. For speculators and early resellers, however, profits have evaporated, with some now taking losses just to exit the market.
Outlook
If Xiaomi maintains strong production and pricing stability, the resale market for its EV orders will likely remain cold. Only limited or special-edition models might briefly reignite premiums in the future.